from the CEO of NCrypted Technologies, co-founder of MetroJoint.com Pvt. Ltd. and lead marketing consultant of Chanakyas Consulting
Twitter Marketing Fiasco at NDTV Indian of the
Year 2010
If any of you did recently watch the NDTV Indian Of the Year
2010 Awards on NDTV LifeStyle, I bet you must have got surprised how
and why everybody over there were repeatedly talking about Twitter and
how Twitter has changed their lives for the good!
Bollywood Biggies like Shahrukh Khan, Karan Johar, politicians like MP
Shashi Tharoor (the man is already too much into Twitter!) and the NDTV
anchors were all praise for Twitter. NDTV arranged a special award
called 'Social Networking Award' and Karan Johar was the winner. What
for? For playing salesman to may bollywood personalities in luring them
to join Twitter! Wow, and to honor this social networking achievement
of Karan Johar, there was a special live video conference call arranged
with Twitter founder Biz Stone. What has any of this to do with 'being
Indian' award? You may ask.
In a conference where you had most of India's hot personalities from
almost all sectors including Home Minister P Chidambaram, Former Home
Minister L K Advani, Shahrukh Khan, Karan Johar, Former Election
Commission of India Chiefs, Industrialist Anand Mahindra, super star
Amitabh Bhachchan, Aishwarya Rai Bachchan among many others, spending
15 to 25 minutes for a Twitter show and how twitter has changed lives
of millions was something which took me by surprise. Just why will NDTV
pay so much attention to another media company during such an important
show of their own?
Is this a publicity stunt by Twitter? Is this some kind of new way or
PR and promotions? I am writing this entirely in a separate article, to
be followed by this one pretty soon, as to how Orkut, Facebook and
Twitter became household names in India in no time without any publicly
seen advertising or marketing effort! Before I do that, I want you guys
to have a look at the following 2 videos.
One is Biz Stone sitting in Los Angeles, California answering to
Shahrukh Khan's query regarding how he can verify his account and the
other is Priyanka Chopra from San Fransisco speaking after being
honored NDTV Female Entertainer of the Year Award. Wow, SRK asking
Twitter Founder how he can verify his account! How precious Twitter has
become, you will wonder! But we will not get into much detail of this
in this article. Right now, just look at both the videos and see the
backgrounds. One is Biz Stone sitting in Los Angeles and another is
Priyanka Chopra sitting in San Fransisco. Both have similar
backgrounds! So guys, where are they sitting actually? wherever they
are, it is quite clear that they both are not only in the same city but
in the same studio from where they were being broadcasted
live!
So,why did NDTV lie about their being live from different places? Why
were everybody talking about Twitter? Why was there an award called
'Social Networking Award' which makes no sense for being considered
'Indian of the Year'! Why was there a live discussion with Biz Stone
for 15-20 minutes. Why did SRK ask Biz Stone about verifying his
account? Why did SRK told publicly in this very award that he wants to
surpass Shashi Tharoor's followers on Twitter?
Something is cooking? Twitter in a secret contract with these guys including NDTV? A secret publicity stunt?
Twitter is not alone. We have seen similar overnight successes of Orkut
and Facebook in India. I will write in detail with analysis about this
new way of publicity in my next article. So, stay flicked!
why would twitter need to pay to some channel for this type of marketing, if your interpretation and
understanding here is true? they cud do direct advertisement instead?
posted by : kavi 008
Tuesday March 9th, 2010
I want to answer kavi - dude dont u think this type of marketing really gets hidden from audience
and that is what makes it stunning! u dont even know they are paying these guys to advertise twitter
and instead u think wow even SRK and Shashi Tharoor r using twitter, so must I!
amazing
dude, Kunal, u really got me thinking here man! way to go...
posted by : remo
Tuesday March 9th, 2010
This is interesting! NDTV plotting for Twitter? Twitter must have paid NDTV for this 'secret'
promotion? Did they pay?
posted by : Shashikant Munde
Tuesday March 9th, 2010
whatu sayin is shit man. twitter is a revolutioonary product. go get a life
posted by : ABiMANyu
Tuesday March 9th, 2010
how is it possible that almost every celebrity in bollywood now uses twitter? is twitter really
changing their way or is twitter paying these guys to use its services? y wud shashi tharoor or SRK
even bother to use it if they weren't paying? y didnt they use facebook or orkut? orkut certainly
has more indians using it than twitter!
bingo!
posted by : negi dhoot
Tuesday March 9th, 2010
whoa !!! now as i recollect the ceremony i do get your point..what the hell was social networking
bullshit award ?? This show was meant for indian of the year in various fields..social networking is
not a discipline in which one excels..
cnn ibn award was more respectful :)Pm Manmohan Singh
graced the award himself
posted by : Anjan
Wednesday March 10th, 2010
Abimanyu...true "Twitter is a revolutionary product" Literally its gaining power in India
overnight!!!! like its said-- Where there is big money there is big controversy.similarly Great
power is not a solo spectacle but a powerful group Show which indoctrinates minds like yours!!! GET
A LIFE. see not what U R shown..read through the lines!!
posted by : vrushti
Thursday March 11th, 2010
Specialists tell that loan aid people to live the way they
want, because they are able to feel free to buy needed goods. Moreover, various banks give
commercial loan for different classes of people.
posted by : Janet Harrell
Thursday December 8th, 2011
