from the CEO of NCrypted Technologies, co-founder of MetroJoint.com Pvt. Ltd. and lead marketing consultant of Chanakyas Consulting
Affairs of Marketism
This is an article I wrote back in February 2004 with inputs from my uncle Kapil Pandya.
---- The Clinton-Lewinsky Affair
The media published the affairs of Bill Clinton and Monica Lewinsky
very highly and that much advertisement they never published about
Clinton's presidency job. The media used the name of the personality
and did the marketing to sell their news!
Lewinsky was a worker secretary at the White House of the USA and
step-by-step by using the soft-nature of President Clinton she got
closer to him. She was, after, often shown among the personal caravan
of Clinton. And then by applying her marketing strategy Lewinsky all of
sudden declared that she had some affairs with the President. This was
the master-minded game of Lewinsky. She did marketing of her
relationship with President Clinton and earned a lot of money. After
the announcement of her so-called relationship she was getting millions
of dollars for the interviews with the media! She sold the goodwill of
President Clinton and became millionaire!
What was Lady Diana if she were not to be the Princess?
Lady Diana was from a middle class family, and married Prince Charles
of the Royal family of Great Britain. She was ever interested in
publicity. The marriage with Prince Charles and her other affairs were
secondary; her primary interest was only publicity. She herself
published her and that was her modus operandy. Had she any tuning with
the media?
All the world's a stage!
All the world is a stage, and all men and women are merely players. It
is a truth worldly acknowledged that the winner is who publish himself
in a real way. I believe that America has proved their leading place in
this business of marketing. They have resolvedly handled the media and
by the intelligent help of which they are trying to describe themselves
as the world power. Whenever we see the great animated movies like
Rambo, star wars, Independence Day, air force 1 etc, we think that
America is really the world power and is really well-forward. Because
they're always explaining themselves as a hero and fact fighters and
the other countries as villains. Likewise in each and every factors
America is the master and hence they have the rights to publicize
themselves because the world demands results!
The Mahabharata - A Marketing Blockbuster?
People are always ready to accept whatever the media and powerful
people are pouring unto them. Marketing is always there whether it is a
matter of today or of thousands of year before. For your more sweet
understanding let's take a look at the Mahabharata. Yudhisthir is known
as Dharmaraj - The religious king, and it is also a fact that he lost
his whole dynasty and wife Draupadi in playing gamble! Despite this
fact, our scriptures has described him as Dharmaraj. How and by which
angle we can call him Dharmaraj? If the same thing we do with our
family, will we be proved and be acknowledged as a great person?
This world is a game and the winner is who understands the diplomacy
facts playing around. To prove Duryodhan as a cruel king and Yudhisthir
as Dharmaraj was nothing but the marketing skill of Muni Vedvyas.
But, always be diplomat. The author of the Mahabharata - Muni Sri
Vedvyas - was something more than a spiritual author; he was the
marketing master in favour to the Pandavas. Because he has described
Duryodhan as a cruel king and as a villain in the whole script. But,
according to me, the matter is something different. When his own
blood-relaters left Karan (Karna), it was Duryodhan who saved him and
gave him his territory, and when Karan died in the battle of
Kurukshetra, Duryodhan became so upset that he left the battle
temporarily and went deep in the water to give the peace to his dear
friend Karan's soul. He was shocked for his friend's death! Can you
call this kind a friend as a cruel king?
Do not take the blame on thyself!
We always use to blame our neighbors, we love to blame mankind! A
person will always blame his faults on another. That is in our human
nature. In this cycle, the main target is to cheat each other. Cheat
and win! Everybody in this world cheats every other body; it is the law
of nature. Truth and virtue are just textual, the realm is different.
If you want to win, if you want to attract more and more people then
learn how to convince people. Be dramatic, express yourself and the
world will obey you. A good diplomat is who can fire his rival's house
without having his rival notice it!
The Affairs of Marketism !
I know that you still don't have any idea what I am talking about, but you will soon realize it!
Are you not looking elegant? Aren't you attractive? Is your personality
not so effective? Are you very fatty or much thinner? Doesn't matter,
you can still make Aishwarya Rai your friend or any beautiful model
your fiancee! Remember that there is an island of opportunity in the
middle of every difficulty! And to make your these dreams come true you
must learn about the discrete techniques to use in the business of
marketing! Do marketing of you, I repeat, do marketing of yourself!
Advertise, repeat, repeat in public, repeat while you're alone and you
will thus create a fog of surprise around you which will make you a
BRAND! Remember you are the media of yourself; you are the press of
yourself!
So, what this story is all about? There are many good qualities inside
you, so many skills you know, but except you how many are aware of your
capabilities? Why don't you play the same game which the media and the
powerful people play with us! The world is a stage, I repeat, the world
is a stage and we all are merely players! Play this interesting game
which we call as THE AFFAIRS OF MARKETISM and be the winner! Nothing is
effective without marketism.
