Twitter Marketing Fiasco at NDTV Indian of the Year 2010

If any of you did recently watch the NDTV Indian Of the Year 2010 Awards on NDTV LifeStyle, I bet you must have got surprised how and why everybody over there were repeatedly talking about Twitter and how Twitter has changed their lives for the good! Bollywood Biggies like Shahrukh Khan, Karan Johar, politicians like MP Shashi Tharoor (the man is already too much into Twitter!) and the NDTV anchors were all praise for Twitter....

Business Ethics and Our Indian Education System

We are not here to define what is management. We are here to put management in practice! There exist a load of hypes about the ethics in management, but very less among them talk about the real thing. We should do that and we should do this - what a crap! People talk about management but these talks are never applied. Theories can't help you win a serious game, you should be practical. Apply your...

Affairs of Marketism

This is an article I wrote back in February 2004 with inputs from my uncle Kapil Pandya.---- The Clinton-Lewinsky Affair The media published the affairs of Bill Clinton and Monica Lewinsky very highly and that much advertisement they never published about Clinton's presidency job. The media used the name of the personality and did the marketing to sell their news!Lewinsky was a worker secretary at the White House of the USA and step-by-step by using...